Electrophilic substitution is an important reaction of aromatic compounds and it follows following mechanism :

In general E⊕ attacks on more electron rich position. Rate of this reaction increases with stability of σ-complex. In the reaction where strong electrophile attacks, the cleavage of C–H bond is a very fast step.
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Breaking of C – H / C – D bond is not involve in RDS. So rate r1 ≈ r2
Arrange the following in the order of reactivity towards an electrophilic attack


In case of (III) benzene ring is more e– rich and σ complex is more stable